Magic Spray Video Generator

A grimy surface, a plain spray bottle, and a liquid that runs down the surface and takes the damage with it.

You name the same object before and after. The spray, the wipe, the physics of the liquid and the reveal are the format.

Magic Spray video format made with ClipPilot

What surface gets sprayed, and what does it reveal?

Name the same object's before and after — a restored surface or finish, not a different object. The spray, the wipe and the reveal are handled for you.

  • A rusted car door becomes mirror-polished chrome
  • A cracked phone screen heals to brand new
  • A faded wall panel becomes freshly painted
  • A tarnished doorknob becomes gleaming gold
  • A dead patch of grass becomes lush green

How it works

You type one line. The format supplies everything else: the camera, the framing, the pacing, the lighting and the sound design are already written and are restated for every scene, which is what keeps a multi-scene video looking like one video.

You choose how many scenes and how long each one runs, from one to ten scenes of five to ten seconds. The length of the video is that multiplication, and so is the price. The default here is 3 scenes of 8 seconds.

The cheapest version of this format is 175 credits. Animated video is 35 credits per second of finished video in HD, 25 at Standard quality and 65 at Full HD. Plans start at $19 a month for 3,000 credits.

Why this format works

Cleaning content is one of the most reliably watched categories on short-form, and this is the exaggerated version of it. The result is impossible but the process looks real.

The liquid behaving like an actual liquid is what sells it. It beads, pools and runs downward under gravity from exactly where it landed, rather than glowing or sparkling.

The before and after sit in the same shot, so the payoff needs no cut and no explanation.

Picking a subject that renders well

  • Name the same object twice, in its two states. A rusted iron gate restored to fresh black paint works.
  • It has to be the same object restored, not a different object. Turning a chair into a table is a different format and it does not land.
  • Surfaces with obvious texture change read best: rust, grime, chipped paint, tarnished metal, weathered wood.
  • One scene is a full transformation. Extra scenes are different surfaces.

Frequently asked questions

Does the spray glow or sparkle?

No, and that is deliberate. The format specifies a real physical liquid or foam that beads and runs under gravity. A glowing stream reads as a special effect and undoes the realism the format depends on.

Can I show a product I sell?

The bottle in the format is deliberately plain and unbranded. You can describe the surface and the result, but the format is not built to render your packaging.

Is there narration?

No. Ambient sound only, with the spray, the liquid and the wipe carrying the clip.

What does it cost?

35 credits per second in HD, so a single five-second scene is 175 credits.

Other formats

See all formats